This article describes ten deal pitfalls, in no particular order, that can derail a business sale. All of these pitfalls are fairly common. As you examine this list, you will notice that all of the deal pitfalls are the result of business owners taking inappropriate actions. It is rare that a financial or legal glitch is so significant that it can not be overcome by an owner’s transaction advisory team. Before and throughout your business sale Process, refer to each of these pitfalls to assure that you don’t fall into them.
Trying to Sell A Business Before You've Prepared.
The process of deciding to sell a business—a business that an owner has created and nurtured—naturally involves some level of indecision: Is this the right time to sell? What will I do after I sell? If I wait, will I be able to get more money for the business? Will I be able to get as much money as I can by selling today? These are questions that an owner must answer, usually with the help of their advisors.
Given all of the uncertainty surrounding a business sale, some owners are tempted to stick a toe in the market to test the waters. They enter the market in an effort to determine what their businesses are worth. This seems logical, but it rarely ends well.
These owners often go into the market unprepared. They have not gathered the information that buyers need to make an offer that reflects the true value of the business. Usually, they have not assembled a team of professional advisors. As a result, buyers may drag the process out creating a distraction that usually ends without an offer or they make an offer that is significantly lower than what it could have been had the seller possessed all of the pertinent information. Sellers typically reject these deflated offers and pull the business from the market. Unfortunately, this false start does not end the process. In fact, it often damages the business’ future salability.
Ultimately, these sellers return to the market better prepared with the help of M&A advisors. However, they return to a marketplace that has been tainted. The market’s new perception of the business, rightly or wrongly, is either that (a) the seller is flighty, unable to commit to the sale process, or (b) there is something inherently wrong with the company for sale. If not, why didn’t it sell the first time the seller put the company on the market? Thus, these perceptions must be overcome by a seller’s M&A advisors when they could have been avoided completely with proper planning.
Don’t create potential roadblocks. Don’t go to the market unless and until you are committed to completing the sale process. When you're ready to begin, assemble your transaction advisory team and prepare the company for market before you engage potential buyers. Otherwise, you may taint the marketplace and damage your company’s salability in the future.
Negotiating the Business Sale Yourself.
There are several good reasons why savvy sellers surround themselves with experienced professional advisors. These sellers recognize that while they are experts in what they do, they are not experts in the business sale process. If the idea of flying solo attracts you, ask yourself: When and how will you find the time and energy necessary to keep your business running full speed while concurrently approaching thousands of potential buyers and working through the countless issues and distractions that come up during the negotiation of a deal? How objective will you be when the buyer’s financial experts begin to pick apart the value of your company, like vultures circling a carcass?
No business owner can juggle all of these necessities successfully. There’s simply too much to consider and not enough time for one person to consider all factors. Business owners need the assistance of merger and acquisition advisors, transaction attorneys, a CPA and others. When this transaction team, which includes the business owner, is working together, the probability of finding a strong buyer willing to pay top dollar skyrockets.
Each advisor acts as a buffer between you and the buyer. These buffers are crucial, as they give you the time and distance necessary to make rational decisions about proposals that arise during the sale process. Remember, you’ve grown your business from its infancy. Critical evaluations of what is essentially your baby might cause you to act irrationally or based entirely on emotion, which are roadblocks you must avoid to assure a successful sale.
Inevitably, buyers will propose a change of terms or request additional items. Your advisors are in a better position to evaluate these changes in light of the entire deal. Additionally, advisors enjoy an objectivity that the owner (i.e., you) cannot. They dispassionately view a business that the owner views passionately. Too much passion at the negotiating table is not a good thing.
Planning A Sale Without The Right Team In Place.
Owners who enter the marketplace poorly prepared will leave money on the table, money they could have had if they had done their homework. In this context, the seller’s homework is to find seasoned advisors who approach the market in a structured way and steer the transaction to a successful conclusion.
One advisor, the CPA, is usually already on board. The company’s existing CPA is a good choice to provide key financial information to the M&A advisor. The existing CPA also knows the history of the business and can explain how things have been done financially and why.
The most important step in preparing for sale is choosing a transaction intermediary. Which type of intermediary you consider depends largely on the size and likely value of your business. Business brokers handle small, main street companies, usually with revenue less than $3 million per year. If your business is $50 million in revenue or larger than you might want to speak with investment banks. A company in between $3 million and $50 million in sales is usually best served by an M&A Advisor. Since you're reading this article on Venture 7 Advisors' website and we're M&A advisors, we'll use that terminology going forward.
The M&A advisor will work closely with you to understand the strengths and weaknesses of your business, prepare marketing materials and research potential buyers. They will manage the business sale process including approaching potential buyers, presenting your company, solicit competing offers, qualifying those offers and negotiating on your behalf.
So, how do you find this financial wizard, mind reader, and high-powered salesperson all rolled into one? Ask your other advisors like your financial planner, CPA and business attorney and talk to other business owners you trust. Meet with several M&A advisors until you find one that you have confidence in. Ask for a list of previous clients and references. Check those references carefully, and then make your decision.
Choosing an M&A attorney is your last assignment. Often, a seller’s existing attorney is not experienced in transaction work. In those cases, the seller must look for an M&A attorney with significant deal experience (i.e., he or she has recently and successfully closed numerous deals). If necessary, when vetting M&A attorneys, ask the attorney for a list of references (clients) for whom he or she has successfully closed deals. When interviewing attorneys, a seller should look for both experience and a mind-set that doesn't come naturally to attorneys, one that goes beyond simply avoiding risk.
By training, attorneys seek to protect their clients from risk. They do this by identifying issues that create risk and negotiating to avoid or to minimize them. Selling a business is risky business. Of course, you want an attorney who limits your risk, but you need an attorney who can close the deal advantageously, which may seem contradictory at first glance. Thus, you must use an attorney who can weigh risk and work through and around it legally. For example, in the representation and warranties that any buyer will require you to make, being in compliance with every federal, state, and local law, ordinance, regulation, and code will be near the top of the list. An inexperienced M&A attorney may balk at that language and attempt to negotiate it out of the contract. That effort will waste a good deal of his or her time and your money, because the buyer’s attorney won’t allow it. An experienced M&A attorney will attempt to insert qualifying language that indicates that your company, "as best you can know", is in compliance. That qualifier is great if your attorney can successfully negotiate its insertion. But what if the buyer won’t budge? At that point, your attorney may advise you to scrap the deal because the risk is too great.
An experienced M&A attorney will take a longer view of the issue. If the seller believes, after conducting thoughtful and comprehensive due diligence, that there are no compliance problems, there probably aren’t. If issues do arise after closing, contrary to the seller’s representation and warranty that there were no issues, the seller will be obligated to fix it. Keep in mind that whether the seller sells the business or not, he or she will be obligated to fix any compliance problems. As a business owner, would you rather pocket several million dollars at closing with the chance that you might have to put some back to remedy a compliance problem, or would you rather keep the business and still have to deal with the potential compliance problem? A seasoned M&A attorney can help you weigh these risks and guide you through these issues without losing sight of a successful closing.
You are the final member of your team. You must have confidence in the expertise and guidance of all of your advisors. Everyone on the advisor team must work closely, so choose your team carefully.
Hiding (or Minimizing) Problems From Your M&A Advisor.
Don’t succumb to the temptation of hiding your company’s blemishes from your M&A advisor. While it may be your style to gloss over or omit mention of certain issues or problems with vendors, customers, or others, it is deadly to do so with your advisory team. No matter how embarrassed you may be about a prior sexual harassment claim or questionable tax reporting practices, you must reveal everything to your advisors. Failing to do so can destroy the sale of your business, now and in the future.
All successful business owners go through the uncomfortable but necessary process of showing all of their business’ flaws to their M&A advisors. Your advisors will devise strategies to cure or minimize these flaws, but they need to know what they’re working with. Consider your advisors your business’ doctors: If you lie to your doctors about your illnesses, they will have no way to diagnose, treat, and cure your ailments. Don’t tie your advisors’ hands by hoping no one will discover your company’s imperfections. No matter what, a buyer will uncover everything—good and bad—about your business. When buyers discover the wart you tried to hide, your credibility will be shot, and it is highly unlikely that the deal will close. If it does close, the purchase price, in all probability, will be greatly reduced. This can be avoided by confiding in your M&A advisors.
Hiding (or Minimizing) Problems From the Buyer.
As discussed above, it is critical that a seller reveal any and all problems to his or her M&A advisor. Experienced advisors will develop workable strategies to minimize the impact those problems can have on the transaction. Unfortunately, some sellers don’t see the value in revealing their companies’ problems to buyers as well. Remember, a buyer will discover everything about your company sooner or later. If you claim to put your cards on the table and then hide one or two up your sleeve, your credibility will evaporate. It is your M&A advisors’ job to show you how to put those cards on the table and maintain buyer interest.
Similarly, you must provide all of the information that you can, no matter how insignificant or immaterial you think it might be. For example, you will be required to list every contract to which your company is party. While you may not believe that a particular written or oral agreement is important, you must let the buyer decide. If your attorney is not pushing you (and helping you) to collect all of the information about your company, you may not have chosen an experienced M&A attorney.
The Lone Ranger.
Selling a business is not the time to indulge your fantasy of single-handedly fighting for your company and coming out the obvious hero. You have assembled your advisor team, so use it. Don’t ever communicate with the buyer or any member of his or her team without your advisors’ knowledge and consent. There may be times in which you are the person designated to approach a buyer about a particular issue. That will happen only as part of a strategy developed by your advisor team. If you fall prey to the temptation to communicate with the buyer without the knowledge of your advisors, you may derail the transaction. Why? Approaching a buyer about an issue, on your own and without advisor team agreement, will create confusion. Confusion will stall the process, as it takes time to sort out the intent of the message and its effect on the rest of the transaction.
Finally, lone rangers do not impress buyers. If you want to seriously impair your appearance of sophistication and credibility, this is one surefire way to do so. A truly impressive owner knows his or her weaknesses and supplements them with well-rounded advisors.
Loosing Focus On Your Business.
Understandably, sellers get wrapped up in the sale process. It is the M&A advisors’ job to keep the owner focused on the business rather than on the process. The owner cannot afford to let the sale process distract him or her from his or her primary duty: running a successful business. If he or she becomes distracted and the company’s earnings dip, or worse yet plunge, his or her M&A advisors will have to explain that dip to the potential buyer. Good M&A advisors know the best ways to deliver unpleasant messages, but they can’t change the content of the message.
An owner must continue to run the business as if the sale were not happening. To do otherwise can be catastrophic. An owner must tend to his or her existing customers and continue to cultivate new ones. He or she must keep key employees motivated and on board. Be prepared to assist your M&A advisors, but don’t take your eye off the ball. Your top priority is to continue to run your business to increase its value. Let your M&A advisors manage the sale process.
Overlooking Third-Party Consents.
Every business maintains contractual relationships with a variety of third parties. While the number of these relationships varies, they typically fall into one of four categories:
Landlord.
Lender/lien holder.
Major customers/vendors.
Minority shareholder.
You may have to secure the consent of these parties before completing the sale of your company. In the case of a landlord, leases typically require you to obtain the landlord’s consent before you transfer the lease to another party Landlords are generally willing to grant such consent, but they will only do so after having established the new tenant’s financial credibility. Granting consent for the transfer of your lease is usually not near the top of your landlord’s priority list. Your landlord does not share your sense of urgency. If your company is a tenant of a number of properties (e.g., retail outlets), the mechanics of identifying who, in each case, has the power to sign the consent and placing the forms in that person’s hands can become quite involved. This is why it is so important to identify the necessary consents early in the process and begin securing them as soon as your attorney authorizes you to do so.
In the case of lenders or lien holders, if the buyer is to assume your indebtedness, the bank also will want to verify the creditworthiness of the buyer. If you plan to satisfy the liens or pay off any indebtedness, you will need to confirm that there is no prepayment penalty for doing so.
Be sure to review contracts with your major customers and/or vendors to determine whether their consent is required. Again, your attorney will determine when these parties should be contacted. You and your attorney will develop and execute a strategy to ease any concerns these customers may have about the pending transition.
Last but certainly not least are the minority shareholders. By law, majority shareholders have a fiduciary duty to represent the best interests of both the majority and minority shareholders. If a transaction is structured as a sale of assets, the owner may not need the consent of the minority shareholder. However, if the deal is a sale of stock, the majority shareholder will, in all probability, have to deliver the minority shareholder’s shares at closing. Buyers are rarely interested in buying your stock and remaining in business with your minority shareholder.
Negotiating with the minority shareholder is best done well in advance of closing. Sellers are often tempted to wait to inform minority shareholders of a sale until the last moment. Be aware that this strategy can lead to litigation. You should consult your attorney early in the process on how best to deal with minority shareholders. It is not unheard of for a minority shareholder to arrive at a closing with the sole purpose of extorting more money from the majority owner. Be prepared so that this does not happen to you.
Loose Lips.
Every seller appreciates and stresses the importance of confidentiality. To good sellers, confidentiality is critical, and they are totally justified in their concern about confidentiality.
Naturally, you might feel justified in believing that any security breach would be caused by your advisors. However, confidentiality breaches are rarely caused by advisors: Most often, the owner is unable to maintain confidentiality. Time and time again, it is the seller who shares his or her secret with a good friend who swears themselves to secrecy. Somehow, that good friend tells another good friend, that friend tells two friends, and more people find out ad infinitum. If employees, competitors, or customers learn that the company is being sold, the seller has every reason to be concerned. At best, anxious employees become distracted and let productivity slip. At worst, they jump ship. Once a competitor sniffs blood, that competitor will often go for the kill. Customers become nervous, apprehensive, and easy prey for your competitors.
The owner and his or her M&A advisors will spend a good deal of time discussing when to inform employees, competitors, and customers of the pending sale. Typically, this notice will be given after the definitive purchase agreement has been negotiated and the seller and his or her advisors are confident that the deal will close. In many cases, if no consent is required, these parties are not told until after the closing.
Failure to Maintain Perspective.
A smoothly running transaction is an emotional rollercoaster. Deals and rollercoasters share ecstatic highs, dive to the deepest depths, traverse hairpin turns, and experience occasional (albeit temporary) derailments. Every deal has multiple crisis points that place the entire transaction in jeopardy.
That said, transactions are not, and should not be, complete chaos. Your M&A advisor is there to keep the deal on track or, if necessary, get the deal back on track. If you have chosen your team well, they will have the expertise necessary to do exactly that. Experienced M&A advisors know how to avoid the biggest pitfalls because they have seen them before. That’s their job.
Meanwhile, it is the owner’s job to stay calm. If you lose your ability to be thoughtful and rational, you will no longer be an asset to the process. In fact, you will suffer needlessly, vicariously damaging your deal. Again, if your M&A advisors are skilled and experienced, your deal will close. Be patient and trust them.
Conclusion - Get it Right The First Time.
Most business owners have only one at-bat to sell their businesses and hit a financial home run. To accomplish that, an owner must be an asset, not a liability, to the business sale process. Owners must choose their advisors well. They must trust the advisors’ experience but challenge them if any aspect of the sale-process strategy is confusing or unclear. The owner must adhere to the role he or she has assumed and be patient as the process unfolds. By doing so, sellers can avoid all of these too-common pitfalls.
About Venture 7 Advisors:
Venture 7 Advisors is a team of merger and acquisition advisors who assist the owners of small and mid-sized companies to plan and complete the sale of their business. We find the best buyer to meet each business owner’s financial and legacy goals. We represent clients in consumer products, distribution, manufacturing, B2B services, construction, telecommunications, and eCommerce from offices in Burlington, Vermont, the Hudson Valley, New York, and Western Massachusetts.
We're here to talk about your situation, provide information, discuss your options, and put things in perspective. Contact us at any time:
Bryan Ducharme
Managing Partner
Mobile: 802 578 6462